The digital landscape is constantly evolving, and within this dynamic environment came a significant rise in apps. Today, there is an app for almost everything—whether you’re looking to buy groceries, order food, book a ride, or even purchase a car! This proliferation of apps has transformed the way we interact with technology and manage our daily lives, making it more convenient and efficient. However, with the overwhelming number of apps available, users often experience ‘App Fatigue,’ struggling to navigate through a fragmented digital ecosystem. This is where the Botim Ultra Platform steps in, aiming to address this issue by unifying these diverse services into a single, cohesive ecosystem, ultimately simplifying people’s lives.
With over 86% of the Middle East’s population having access to the internet, mobile app usage for various purposes is rapidly increasing. In 2021 alone, the Middle East and Africa region saw over 157 million downloads of financial and business applications, a staggering 182 percent increase since 2018. This surge indicates that the region is ready for the next generation of apps. Astra Tech is at the forefront of this evolution with the Botim Ultra Platform, as it builds the region’s largest tech ecosystem, which currently serves more than 150 million users in over 155 countries. Think of it as a WeChat for the Middle East, enabling users to make calls, send money, pay bills, shop, access games, and much more, all within a single platform.
The Ultra Platform – Botim – is set to transform how users interact with digital ecosystems, creating an “ecosystem of ecosystems” where various applications and services seamlessly integrate to offer a cohesive and enriched experience. More than just an app, it is an infrastructure that supports and unifies diverse functionalities. Powered by advanced technology and AI, Botim is designed to be convenient, user-friendly, inclusive, and efficient.
So, what does it offer users?
In addition to free, unlimited calls, users are able to shop through Botim and access a wide range of inclusive financial services that provide secure transactions, convenience and competitive rates and fees. Botim’s fintech services are powered by Astra Tech’s fintech arm, PayBy, one of the few fintech companies in the UAE licensed by the UAE Central Bank. PayBy has received the highest levels of financial service approvals to conduct Stored Value Facility (SVF) and Retail Payment Services (RPS) operations.
What does Botim offer merchants?
The Ultra App provides merchants with a comprehensive suite of tools and features designed to streamline their operations and enhance their customer engagement, including:
- Cost Efficiency: for businesses and developers, Botim offers a cost-effective solution by providing a single platform to deploy and manage applications. This reduces overhead costs associated with maintaining multiple infrastructures.
- Innovative Opportunities: Botim opens up new avenues for innovation as they become part of the ecosystem that is driving innovation in technology and AI in the region
- Integrated Payment Solutions: backed by Astra Tech’s fintech arm, Payby, merchants can accept payments seamlessly through various methods, including credit cards, digital wallets, and direct bank transfers, and soon, the next gen of payments as it rolls out Palm Pay, making transactions smoother and more efficient.
- Customer Management: The platform includes robust customer management tools that help merchants keep track of their customers’ preferences, purchase histories, and feedback, enabling personalized marketing and improved customer service.
- Easy online store set up: merchants can easily and seamlessly create and customize online storefronts to showcase products and services and get online through a digitized process.
- Reach a Wider Audience: merchants can tap into Botim’s extensive user base to expand their reach and attract new customers, which today has an expansive base of over 150 million users globally.
In conclusion, the Botim Ultra platform represents the pinnacle of digital innovation, revolutionizing how users and merchants interact in the digital space. With its unified ecosystem, advanced technology, and inclusive services, the Ultra Platform not only simplifies daily tasks but also opens up new avenues for businesses to thrive.